The brief here was to create an innovative tourist guide that effectively engages target viewers of pop culture enthusiasts, allowing them to explore must-see places in Melbourne.
This interactive publication is ideal for viewing on an iPad, and is an accompaniment to a physical publication of the same nature. Built in Adobe InDesign, this guide can be navigating through tapping and swiping in corresponding directions, it contains a menu, uses pull tabs that unveil the details of each location, as well as screen transition effects for title pages.
The map is also fully interactive - each pin when tapped, shows the details of each location. It can also redirect the user to the information page in the guide, as well as the location's website.